Over the past 29 years, I have worked in a variety of roles across different industries, including business travel, insurance and employee services, publishing, chartered accountancy, psychometric assessment, automotive, property services and higher education.
I have also completed an MBA in Tourism Management with the University of Cumbria, which included an industry research project focused on the sustainable business growth of a popular heritage attraction in the Lake District National Park.
Through these varied roles and experiences, I have built a wealth of knowledge and understanding about business processes and stakeholder needs and developed a wide range of transferable skills and expertise.
What I bring to a project/organisation
- Attention to detail: I have a keen eye for detail and meticulous focus on quality. From writing briefs and editing content to managing schedules and project deliverables, I ensure all work is of the highest standard, fit for purpose and delivered on time.
- Project management: I have managed the development and delivery of a wide range of projects, from £3k motion graphics animations and £10-15k new website builds to £100k CMS implementations and £1m web/mobile applications.
- Stakeholder management: I am comfortable working with colleagues and clients at all management levels. I work hard to understand a business, its stakeholders and its requirements, to deliver the right solution and services, whilst managing expectations accordingly.
- Collaboration and teamwork: I love being part of a team, working closely with colleagues to deliver the best solutions and services. I enjoy taking the lead on day-to-day work and projects and supporting individuals and teams in achieving their objectives.
- Versatility, dedication and reliability: I adapt well to changing demands and am quick to learn new skills and methods. I always go the extra mile to deliver the most professional result to the highest standards, and I am a safe pair of hands who you can trust to take ownership of tasks and projects.
Key skills
Content design and delivery | Content audits and information architecture | User experience | Tone of voice and branding | Web content management systems | Website management | Digital project management
What I look for in projects/organisations
I am interested in working with progressive organisations focused on positive customer experiences and sustainable development. Projects that will push the boundaries of my experience, allowing me to build new knowledge and skills and make a significant contribution to the business and society. Organisations with a clear vision, strong values and passionate people who are all working towards a common goal. And open, flexible, professional working environments that promote individual thinking and continuous improvement.
“Lynne is reliable and down-to-earth, a refreshing approach in the sometimes gimmicky and trend-driven world of digital marketing. She was an asset to our team at the Institute of Chartered Accountants and I am sure she will be an asset to any team she joins.”
Sarah Alder, Former Head of Digital Communications, ICAEW
Lynne Singleton – Content Specialist 