Lynne Singleton – Content Specialist

I provide the following services on a freelance, contract and voluntary basis:

Content development: Developing engaging and user-friendly content for digital and print media – including websites, user applications, social media, email, video, motion graphics, marketing brochures, technical guides and training materials – ensuring the content communicates effectively to the relevant target audiences, meets an organisation’s tone of voice guidelines, and is optimised for search and accessibility.
Content audits, SEO and information architecture: Conducting content audits and keyword research to identify topics, highlight gaps in content provision and areas for development, optimise information architecture and ensure content freshness and relevance to enhance user experience and improve search engine optimisation.
Content strategy: Defining business objectives and priorities, identifying target audiences and user requirements, mapping user journeys, determining content types and delivery channels, and developing content creation and publishing schedules.
CMS selection and configuration: Identifying and prioritising CMS functionality requirements, reviewing and selecting appropriate systems, working with development teams on CMS implementation, making suggestions for improvements and new features, configuring CMS settings and creating page layouts and content blocks.

Find out more about my work in the Key Projects section – and get in touch to discuss how my skills and experience could add value to your organisation.