May – June 2022
During my MBA in Tourism Management with the University of Cumbria, I created a campaign website – Transforming Travel in the Lakes – for the Transformational Tourism module assignment.
The assignment brief required us to present our proposal for a transformational business initiative in a creative way so I chose to build a promotional campaign website.
The website presents the case for transforming travel in the Lake District National Park, and is aimed at key stakeholder groups – visitors, local residents and businesses, transport providers and local authorities.
The website:
- Explains the issue and associated impacts faced by the Lake District, which can no longer sustain the number of private vehicles on its roads and in its towns.
- Highlights the need for a transformational approach to addressing the traffic issue, using tourism as a catalyst for changing people’s travel attitudes and behaviour.
- Proposes an initiative that will transform travel in the Borrowdale Valley, providing social, environmental and economic benefits to the Lake District and its stakeholders.
My approach to the assignment involved:
- Conducting research on my chosen case study topic and identifying a transformational initiative to address the issues identified by my research and analysis.
- Creating a written document of my research and analysis and proposed transformational initiative, addressing the key content requirements of the module assignment brief.
- Creating a sitemap for my campaign website and designing the website homepage and key page layouts in WordPress.
- Creating individual web pages and content blocks using content from the written document.
Website: https://transformingtravelinthelakes.wordpress.com/
Below are examples of the website page designs and sitemap.
Lynne Singleton – Content Specialist 