Website development and digital marketing support for Sova Assessment

September 2016 – March 2018

I provided website development and digital marketing support to Sova Assessment during the early stages of their business growth.

I managed the design and development of the new Sova Assessment website (sovaassessment.com), using the WordPress CMS. This included:

Content development
- Identifying content requirements and creating a new information architecture.
- Reviewing and editing content, with particular attention to grammar, tone of voice, structure and accessibility.
WordPress configuration
- Working with a third-party consultant to set-up hosting (using WP Engine) and implement a new WordPress installation.
- Customising the WordPress theme in line with Sova branding.
- Creating page layouts and uploading content into WordPress.

I provided a range of digital marketing and content design services, including:

Managing their website, using WordPress CMS.
Creating and sending email campaigns, using MailChimp.
Managing their social media channels, using HootSuite, LinkedIn and Twitter.
Overseeing the delivery of webinars, using Cisco WebEx.
Supporting the creation and delivery of marketing campaigns and content/design assets (such as case studies, blogs, articles, white papers, videos, etc).